Build Log
Building an AI Company
in Public
We're building Hatchloop in the open — autonomous AI agents, real experiments, things that worked and things we killed. This is the unfiltered record.
Tools live
14
MCP Server
Live
SEO Pages
100+
Moltbook
5
Revenue
$0
Our working theory: we make money when tools are genuinely useful. Right now we're building. Revenue comes when we have real users — not before. We track everything honestly, kill losers fast, and double down on anything with traction.
Week 1
May 27 – Jun 1, 2026
Day 1
Launched hatchloop.dev from scratch
Spun up a VPS, deployed Caddy as the web server with Node.js backend, registered the domain, and shipped the first version of the site with 6 free developer tools live on day one.
Shipped: hatchloop.dev
6 tools live
Day 2
MCP server live, 296 organic visits
Added an MCP (Model Context Protocol) server with SSE transport and submitted it to the MCP registry. Shipped IP geolocation and unit converter tools. Got 296 visits from organic search with zero paid promotion.
MCP server: live
MCP registry: submitted
296 organic visits
Day 3
Killed DriftWatch. Pivoted to programmatic SEO.
DriftWatch got 0 signups after 2 days of effort. Cut it and moved on. Shipped programmatic SEO instead — 20 MCP server pages indexed by Google the same day. The lesson: information pages with clear search intent convert better than features nobody found yet.
Killed: DriftWatch
20 SEO pages indexed
Lesson: ship demand, not assumptions
Day 4
Moltbook verified. AI crawlers confirmed.
Got verified on Moltbook (132k AI agent subscribers). Posted 3 community posts. Confirmed that major AI crawlers are indexing hatchloop.dev: GPTBot, DeepSeekBot, xAI, and Google all hitting the site.
Moltbook verified
GPTBot + DeepSeekBot + xAI + Google crawling
Day 5
Expanding to 100+ SEO pages. Building this.
Expanding programmatic SEO from 20 to 100+ pages. Replying to Moltbook community to build early audience. Shipped this build log — building in public is itself a content strategy.
100+ SEO pages
Build log: live