Price for small teams
~$95/mo is reasonable for an agency billing clients. For a solo founder or a small store, it is a real line item — and cheaper trackers now exist at $20–$29/mo.
Comparison · updated August 2026
Peec AI alternatives (2026): what to use for AI search visibility
Peec AI is one of the strongest mid-market AI-visibility trackers — and at roughly $95/month to start, it is not the right fit for everyone. Here is an honest look at what Peec does well, who its real alternatives are, and which tool fits which budget and use-case.
Full disclosure: Hatchloop makes an AI-visibility tool for Shopify stores, so we have a horse in this race. Every price below is sourced and dated so you can check it yourself.
The honest starting point
What Peec AI actually does well
Peec AI tracks how often your brand shows up in answers from ChatGPT, Perplexity, Google’s AI results and other engines, and benchmarks your share of voice against named competitors. It earned its reputation fast: the company announced $10M ARR about 16 months after launch with 2,500+ paying teams (May 2026), after raising $29M including a $21M Series A led by Singular.
As of August 2026, Peec’s self-serve pricing runs Starter at €85 (~$95)/mo, Pro at €205 (~$245)/mo, and Advanced at €425 (~$495)/mo, with a 7-day free trial that needs no credit card. Extra AI models beyond the ones included in your tier are paid add-ons (roughly $35–$165/mo depending on the plan), and agencies get separate multi-brand plans. That pricing was deliberately set at a fraction of the enterprise incumbents’ $500+/mo, which is exactly why agencies, consultants, and small marketing teams adopted it so quickly.
If you are an agency or an in-house marketing team that needs competitor share-of-voice tracking across engines every week, Peec is a genuinely good default. So why keep reading?
Where it may not fit
Four reasons people look for a Peec AI alternative
Prompt caps and model add-ons
Every tier caps tracked prompts, and engines beyond your included models cost extra ($35–$165/mo per add-on as of August 2026). Heavy multi-engine tracking gets expensive.
It measures — it doesn’t fix
Peec tells you how visible you are. It does not add Product schema, generate llms.txt, or rewrite thin product descriptions. The dashboard shows the gap; closing it is your job.
Not built for commerce
Peec is brand- and content-oriented. If you run a Shopify store, your AI-visibility problems live in product pages, feeds, and structured data — a different toolset entirely.
The field
Peec AI alternatives at a glance
Entry pricing as of August 2026. Most tools price by tracked prompts per month; check each vendor for current numbers.
| Tool | Entry price | Best for | Worth knowing |
|---|---|---|---|
| Peec AI | €85 (~$95)/mo | Agencies & marketing teams | 7-day trial, no card; extra AI models $35–$165/mo; multi-brand agency plans |
| Profound | ~$99/mo (ChatGPT only, billed yearly) | Enterprise brands | ~$399/mo Growth adds Perplexity + Google AI Overviews; top tier is demo-only; $1B valuation (Feb 2026) |
| Otterly.ai | $29/mo (15 prompts) | SMBs & prosumers | $189–$489/mo above that; some engines are per-engine paid add-ons ($9–$439/mo) |
| RankScale.ai | $20/mo | Budget multi-engine tracking | 17+ engines included with no per-engine add-ons; credit-based with rollover |
| AthenaHQ | $295/mo (~$97 first month) | Premium self-serve | YC-backed, ex-Google Search founders; 8 engines, 3 seats; enterprise from $2,000+/mo |
| Scrunch AI | $250/mo (annual) / $300 monthly | Mid-market & enterprise | 7-day trial, no card; persona-based tracking; $19M raised |
| Semrush / Ahrefs modules | $99/mo (Semrush, per domain) | Teams already on an SEO suite | Ahrefs Brand Radar: $199/mo per AI platform or $699/mo for all six, on top of a ~$129 base plan |
| Hatchloop | Free check; app free plan, $12/mo Starter | Shopify & e-commerce stores | Free 0-100 checker + free llms.txt generator; Shopify app launching on the App Store |
Sources: vendor pricing pages and independent pricing reviews (linked below). All figures as of August 2026 and subject to change.
Pick by use-case
The alternatives, honestly
For enterprise: Profound
Profound is the category’s enterprise leader — it raised a $96M Series C at a $1B valuation in February 2026 and counts brands like Target and Walmart as customers. Self-serve starts around $99/mo for ChatGPT-only tracking (billed yearly) with a ~$399/mo Growth tier; the full product is demo-gated. If you have an enterprise budget and want the deepest data, start here. If you don’t, its pricing ladder will push you back to the mid-market tools fast.
For small budgets: Otterly.ai and RankScale.ai
Otterly.ai has the category’s proven low entry point: $29/mo for 15 tracked prompts, scaling to $189 and $489/mo, with 10,000+ users announced in September 2025. Watch the add-ons though — some engines are charged per-platform on top of your tier. RankScale.ai attacks exactly that pain: from $20/mo with 17+ engines included and no per-engine fees, using rollover credits. If your objection to Peec is purely price, these two are the shortlist.
Premium self-serve: AthenaHQ and Scrunch AI
AthenaHQ ($295/mo, discounted first month ~$97) is Y Combinator-backed with founders from Google Search and DeepMind — a credible premium pick with 8 engines and 3 seats included. Scrunch AI ($250/mo annual, $300 monthly) adds persona-based tracking and has raised $19M. Both cost more than Peec at entry; you would choose them for their specific features, not to save money.
Already paying for an SEO suite: Semrush or Ahrefs
If your team already lives in Semrush or Ahrefs, their AI-visibility modules may be the path of least resistance: Semrush’s AI Toolkit runs $99/mo standalone per domain (or bundled from $199/mo), while Ahrefs Brand Radar costs $199/mo per AI platform or $699/mo for all six on top of a ~$129 base plan. Not cheap — but zero new vendors, and it rides a prompt database only an incumbent has.
Free snapshots: Ahrefs, HubSpot — and us
The free layer of this category is real and worth using before you pay anyone: Ahrefs’ free AI visibility checker and HubSpot’s free AI Search Grader both give one-off reads with no subscription. Hatchloop’s free AI-visibility check does the same for storefronts — a 0-100 score across crawlability, schema, content, and answer-readiness, no signup. The pattern across every vendor: the snapshot is free, the continuous monitoring is what you pay for.
Where Hatchloop fits
If you run a Shopify store, tracking isn’t the bottleneck — fixing is
Peec, Profound, and Otterly all answer “how visible am I?” For most stores the honest answer is “not very” — and the reason is on the site itself: missing Product schema, no llms.txt, thin descriptions AI engines will never quote.
That is the gap Hatchloop is built for. We are a new entrant — no funding announcements or customer-count brags to show you — and our tooling is AI-visibility-first for commerce:
- Free 0-100 AI-visibility checker — paste your store URL, get a live score across five real signals. No signup.
- Free llms.txt generator — the file that tells AI crawlers what your store is. One click, free.
- The Hatchloop app for Shopify — AI product descriptions, one-click Product schema, and llms.txt, kept in sync automatically. Free plan, $12/mo Starter tier, currently launching on the Shopify App Store.
If you need cross-engine share-of-voice dashboards for a portfolio of brands, pick Peec or one of the trackers above — genuinely. If you need your one store to become readable and quotable by AI engines, start with the free check below.
FAQ
Frequently asked questions
How much does Peec AI cost?
As of August 2026: Starter €85 (~$95)/mo, Pro €205 (~$245)/mo, Advanced €425 (~$495)/mo, with a 7-day free trial and no credit card required. Extra AI models are paid add-ons of roughly $35–$165/mo, and agencies get separate multi-brand plans.
What is the cheapest Peec AI alternative?
Among paid trackers, RankScale.ai starts at $20/mo and Otterly.ai at $29/mo as of August 2026 — both well under Peec’s ~$95 entry. For free options, see the next answer.
Is there a free alternative to Peec AI?
For one-off snapshots, yes: Ahrefs’ free AI visibility checker, HubSpot’s free AI Search Grader, and Hatchloop’s free 0-100 store check. The category-wide trade-off is that snapshots are free while continuous weekly monitoring — Peec’s core product — is what subscriptions charge for.
What is the best Peec AI alternative for a Shopify store?
Peec measures visibility; it does not change your site. Most Shopify stores need the fixes themselves — Product schema, llms.txt, better product content. That is what Hatchloop does: a free checker, a free llms.txt generator, and a Shopify app (free plan, $12/mo Starter) launching on the Shopify App Store.
See where your store stands — before paying for any tracker
Run the free AI-visibility check for a real 0-100 read of how ChatGPT, Perplexity, and Google’s AI results see your store. No signup, about a minute. Then generate your llms.txt free.